London Dance Timetable
Build diary Written by Lucy Nikolskaya

How this thing
gets built

How London Dance Timetable was built and what happens to it next: the chapters in full, and a short note every Sunday on what changed that week.

September 2026
29Sep 2026Build diary · Chapter oneWhat happens when a product marketer gets tired of a bad customer journey

London has no shortage of dance classes. It has a discovery problem. How the missing layer got built in a weekend, and why the judgement calls could not come from the data.

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Still to come
  1. What came back from the community, how the audience started reshaping the product, and the marketing plan built on a budget of roughly nothing
  2. Setting it up with AI: letting the chat press the buttons, picking a model, and what it costs to run
  3. How full is a London dance class, actually? What the booking data says, and what I got wrong

Part of London Dance Timetable — every drop-in dance class in London on one page, free, no account. Written by Lucy Nikolskaya. Get in touch.